Social Media Strategy & Channel Architecture
- Auditing existing social channels, websites, and live chat to map how users move from awareness to lead
- Defining the role of each platform (awareness, education, lead generation, recruiting, support) and how they work together
- Creating audience profiles, content pillars, and campaign themes aligned with the client’s products, services, and sales process
Account Setup, Page Creation & Profile Optimization
- Creating and configuring new social profiles (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.) for clients
- Writing bios, headlines, and descriptions that clearly communicate offers and drive users to the right actions
- Setting up buttons, contact options, featured links, and highlights so users can easily call, message, or book
Content Creation & Publishing
- Designing graphics, carousels, Reels, Stories, shorts, and static posts tailored to each platform’s format and audience
- Writing captions, hooks, and calls to action that send users to live chat, forms, landing pages, or phone calls
- Building reusable content templates and asset libraries so teams can publish consistently without reinventing the wheel
- Planning, scheduling, and publishing content on a regular cadence using social media management tools
Community Management, Live Chat & Lead Capture
- Monitoring comments, mentions, DMs, and inbox messages across platforms for each client
- Answering live chats and social messages to capture and qualify leads in real time
- Implementing chat widgets and social click to chat experiences (Messenger, WhatsApp, Instagram DMs) to increase conversations
- Designing lead capture flows that collect contact details and key qualifiers, then route those leads into CRM or ticket pipelines
Paid Social & Advertising Campaigns
- Setting up and managing paid campaigns on Facebook/Instagram, LinkedIn, TikTok, YouTube, and other social ad platforms
- Building custom audiences, lookalike audiences, and retargeting lists based on website visitors, engagement, and CRM data
- Producing ad creatives (images, video, copy) and testing variations to improve click through and conversion rates
- Running lead form campaigns, click to chat ads, and conversion optimized campaigns tied to specific offers or funnels
Tracking, Pixels & Analytics
- Installing and configuring analytics tags and pixels (Meta, LinkedIn, TikTok, Google Analytics, Google Tag Manager) on client websites and landing pages
- Defining and setting up events (page views, button clicks, form submissions, chat opens) for detailed tracking
- Connecting social ad platforms to analytics tools for full funnel reporting from impression to lead
Funnel Mapping, Page Setup & Link Architecture
- Creating and mapping landing pages, forms, and booking flows that match specific campaigns and social channels
- Structuring UTM links, QR codes, and short links so every click from social can be tracked back to the source
- Ensuring profile links, ad destinations, and call to action buttons all point to the correct stage in the client’s funnel
Centralized Resources & Operations
- Building centralized repositories for copy, graphics, videos, FAQs, offers, and links to avoid duplication of effort
- Documenting standard responses, workflows, and escalation paths for social and live chat interactions
- Creating internal dashboards that show social performance, live chat volume, and lead outcomes in one place
Automation, Integrations & Lead Nurturing
- Integrating social platforms, live chat tools, websites, and CRMs to automatically push new leads into the right pipelines
- Setting up automation for follow up messages, email sequences, and reminders based on social and chat actions
- Segmenting leads by source, campaign, and engagement level for more personalized nurturing and reporting
Reporting, Optimization & Consulting
- Providing regular performance reports on reach, engagement, clicks, leads, and cost per result across all channels
- Reviewing campaign and content data to recommend improvements to creative, targeting, posting times, and funnels
- Advising clients on how to align internal sales and service processes with social, live chat, and digital lead flows
